Privacy Policy

This notice describes the general privacy policy (“Privacy Policy”) of Al Maeen Investments LLC (AMI). By visiting our website (www.themalkai.com), you are accepting the practices described in this notice as stated below.

Summary of how we use your data

• What do we do with your information and what is the legal basis for this use? AMI uses your personal information to process and facilitate bookings, provide you with highly-individualised services at our resorts, respond to your requests for information, inform you of our products and services and other purposes as set out in this notice.
• Consent: Where we rely on your consent, such as for marketing our products and services to you, use of cookies, and collection and use of your sensitive personal data, you may withdraw this consent at any time.
• Cookies: Our site uses cookies to track visitors using our site, analyse trends and usage patterns for research and marketing purposes. You are not obliged to accept cookies.
• Your rights: You have certain rights to your personal information under applicable laws, including a right to object to some of the processing which AMI carries out.

What information do we collect from you?

AMI collects certain information about you to operate effectively and provide you with the best experiences with our services. The specific kind of information collected will depend on the context of your interactions with AMI corporate office or any of the AMI hotels, and the services you use.

How do we use your information?

AMI collects your information to operate effectively and provide you with the best experiences with our services. AMI may collect, use, and disclose the information it collects for a variety of reasons, including for the following purposes:

• Marketing Partnerships: To offer you periodic opportunities to sign up for (and enjoy privileges) from our marketing partners’ membership programmes (e.g. LHW’s Leaders Club, Preferred Hotels and Resort’s iPrefer Program, etc.)
• Response to Inquiries: We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. The correspondence data may be processed for the purposes of communicating with you and record-keeping.
• Internal Business Purposes: For our internal business purposes, such as data analysis, audits, developing new products, enhancing the website, improving our services, identifying usage trends and visiting patterns, determining the effectiveness of our promotions, and meeting contractual obligations. Additionally, we may aggregate your information with other guest information to conduct trend and statistical analysis.
• Administrative and Other Communications: To send you important information regarding our website, changes to our terms, conditions, and policies, or other administrative information (e.g., information about your travel reservations, such as reservation confirmations).
• Marketing and Promotions: To communicate news and promotions to you relating to AMI products and services and other products and services we think may be of interest to you, and to operate sweepstakes, contests, or other marketing or promotional activities.
• Online Surveys: Occasionally, we may conduct online surveys to better understand the effectiveness of our websites and to improve our services performance. Your participation in these surveys is voluntary. Information collected by us when you participate in a survey may include name, street address and e-mail address.
• Safety and Security: To maintain your safety and security as well as that of other guests and personnel, while you visit our managed hotels.
• Our Legal Duties: To comply with legal and regulatory requirements or demands in accordance with applicable law, a court order, subpoena, or other legal process.
• Additional Uses: We may also use your data other ways as described to you when you provide such information to us.

Disclosure to Third Parties

In order to conduct our business, and provide products and services to you, we may disclose the personal data that you voluntarily share with us to the following third parties:

• The Malkai Hotels such as The Malkai, Barkaa, The Malkai, Hajar and The Malkai, Sharqiyah;
• Our business partners who may offer goods or services or information in relation to our business (including hotels, travel, leisure and entertainment, food and beverage, spa, conferencing, transportation, banking, telecommunication, insurance, and other consumer products and services);
• Our marketing service providers who provide marketing services on our behalf;
• Agents, contractors, sub-contractors or third party service providers (including the company provide the system for running the programme or the fulfilment house for arranging the membership card and other service providers who support on service delivery to members or provide administrative, telecommunication, computer or other services to us in connection with operation of our business), and/or
• Other third parties who may offer goods or services or information we think may be of interest to you, to provide services and products, process reservations and other transactions you request and to provide you with customer service.

We also rely on third party service providers to help us deliver products and services and programmes, offer products and services, and provide services in connection with our websites including communicating news and delivering promotional materials via e-mail and direct mail and administering sweepstakes and surveys.

We are committed to processing your personal information in accordance with applicable data protection laws. The legal basis for processing your personal information is made up of one or more of the following reasons:

• You have provided your consent to us to use your personal information;
• Our use of your personal information is necessary for the performance of our contract with you;
• Our use of your personal information is necessary to comply with applicable laws, regulations, court orders or other legal process;
• Our use of your personal information is necessary to protect your vital interests or of another natural person, for example, to respond to an emergency that threatens the life, health or safety of an individual; and
• Our use of your personal information is in our legitimate interest as a commercial organisation, for example, to improve our services and/or for data analytics and market research (including profiling and targeted advertising).

Except as detailed in this Privacy Policy we will not disclose personal data to third parties outside The Malkai Hotels without your consent.

How secure is your information?

We implement reasonable administrative, organisational and technical safeguards and security measures to protect personal information within our possession and/or control from unauthorised access, acquisition, disclosure, destruction or alteration, accidental loss, misuse or damage. We regularly review and monitor such safeguards and security measures to ensure confidentiality and security of the information that you provide to us.

What about linked websites?

The linking of third party websites to this website does not indicate any association with or endorsement by AMI. AMI does not assume responsibility or liability of any nature whatsoever for the activities conducted or information contained in the third party websites.

What about linked websites?

The linking of third party websites to this website does not indicate any association with or endorsement by AMI. AMI does not assume responsibility or liability of any nature whatsoever for the activities conducted or information contained in the third party websites.

This Privacy Policy only addresses the collection, use and disclosure of personal information by us through your interaction with our services. This Privacy Policy does not address the policies of any third party websites linked to our website. AMI generally have no control over, and are not responsible for any third-party’s collection, use and disclosure of your personal information. Please contact these entities directly if you have any questions about their privacy policies.

Changes to this privacy policy

This Privacy Policy will be subject to change from time to time. The effective date of this current Privacy Policy is set out at the end of this document. Your use of this website constitutes your acceptance of the current terms as set out in this Privacy Policy.

Effective date: 16th june 2025